Get All Access for $5/mo

#DigitalMarketing: 4 Reasons Why Digital Marketing is a More Flexible Stay tuned to get every day updates in 60 seconds

By Bhavya Kaushal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

  • Our contributor says that digital marketing allows brands to manage with surgical precision how much they spend on marketing campaigns, and the segment of consumers their campaign reaches.
  • Digital marketing allows brands to pull people quickly. It allows consumers looking for a product or service to quickly find the best seller.
  • Digital media allows brands to create a narrative using captivating imagery, imaginative stories, honest testimonials, and entertaining videos.
  • Today even small brands can become immensely successful if they create a narrative that resonates with consumers. Digital media allows brands to create a narrative using captivating imagery, imaginative stories, honest testimonials, and entertaining videos.

Here's the "news that entrepreneurs can use". Know what's trending in the Indian business world in 60 seconds.

Bhavya Kaushal

Former Features Writer

I am a work-in-progress writer and human being. An English graduate from Delhi University, writing is my passion and currently, I was Entrepreneur India's start-up reporter. I love covering start-ups and weaving their stories into unforgettable tales with the power of ink! 
Social Media

Five Indian film producers are exploring business beyond cinema

Very recently, the Ahmedabad-based ice cream brand Hocco raised funds, and among many, they have two angel investors from Bollywood: Farhan Akhtar and Ritesh Sidhwani. From Karan Johar to Alia Bhatt, Rana Daggubati to Ronnie Screwvala, there are film producers who are expanding their horizons as business visionaries by investing in different sectors. Here we take a look at some of such personalities.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Growth Strategies

AMD Confident About Increasing Market Share In India

The semiconductor company is positive about the business environment in India on the back of growing investments in data centers and AI, Cloud repatriation, as well as technology refresh taking place across companies on both server side and client devices

Technology

Yahoo Unveils AI-Powered News App

Yahoo has unveiled a major overhaul of its Yahoo News app, introducing a suite of advanced artificial intelligence features designed to enhance user experience on its platform.

Technology

YouTube Combats Ad Blockers: Embeds Ads In Video Streams

YouTube is apparently ratcheting up its assault against third-party ad blockers by embedding ads straight into video streams in an effort to increase revenue from non-Premium users.